Junior Digital AD & UI/UX Designer, bringing creative ideas to life through clean design and intuitive interfaces.
Hi there, I’m Amber,
I’m an Anglo-Australian Junior Art Director, Graphic Designer, and UI/UX Designer based in Paris.
I don’t believe in choosing between the physical weight of ink on paper and the responsiveness of digital screens. I build complete visual worlds where print craft and digital design feed into one another. My approach is centered on creating genuine sensations: from tactile editorial layouts, bespoke packaging, and bold poster design to interactive interfaces, motion design, and visual effects, I ensure every touchpoint pulls the viewer into a unified, immersive universe.
Currently pursuing a Master’s in Digital Art Direction at ECV Paris after earning a Bachelor’s in UI Project Management, my process is rooted in multidisciplinary rigor. I originally trained in garment construction and patternmaking at Lycée Paul Poiret, followed by hands-on experience at Balenciaga across both the couture atelier and the marketing team. Navigating between high-level brand strategy and the millimeter-level precision of physical craft shaped my standard: combining grid discipline, tactile textures, and kinetic pacing to turn both pages and screens into intuitive, memorable experiences.
I design to give purpose and spark genuine emotions. Whether working through the tactile tension of print or the kinetics of a digital layout, my goal is always to pull the user out of passivity and into an authentic sensory experience. I love bridging tangible craft with pixels, bringing the raw grain of paper, sharp typography, motion pacing, and immersive visual effects into conversation. Growing up between French and English cultures alongside traveling through Southeast Asia, North Africa, and Europe continuously feeds my visual perspective and keeps my design language open and versatile.
To me, design is a way to express how I interpret emotions and how others might feel them. I aim to embed meaning into every project, knowing that this meaning shifts with each observer’s own view of reality. My focus is always on capturing the user’s attention and drawing them into a complete universe that speaks to as many senses as possible, visual, auditory, and tactile.
When I’m not designing on Figma or the Adobe Suite hunting down the perfect typeface, you’ll likely find me sipping a drink on a terrace, traveling, scouting for vintage pieces, or trying out new stuff.
Conducted branding and visual promotion remotely for an upcoming pop-up event. Designed print collateral including dedicated flyers and event posters, alongside producing and scheduling branded Instagram posts to drive visual engagement.
Delivered on-site hospitality and logistics across major trade shows, cultural hubs, and sports venues (such as Maison&Objet and the Aren’Ice in Cergy), handling stand reception, cloakroom management, and seating coordination. Provided corporate front-desk reception and meeting room management for a law firm, ensuring confidential, high-standard client care for international visitors.
Managed sections and autonomous rooms of 40 to 50 covers under high-volume service. Addressed international clientele fluently in French and English, handled order processing, supported kitchen and bar service, and provided dedicated hospitality during private corporate and VIP events.
Supported the couture studio with hand finishing on luxury garments, while drafting personal pieces tailored from archival brand patterns (including denim pieces and bags). Collaborated with the marketing department to translate internal presentations from French into English and assisted with studio inventory and material stock management.
ECV Digital Paris
ECV Digital Paris
Itecom Art & Design
Lycée Paul Poiret
IMB skills Build
Sorbonne University
UI/UX design, user interface design, interactive prototyping, wireframing, and responsive web/mobile layouts
Creative direction, visual identity systems, logotypes, brand strategy, and sensory design universes
Grid layout composition, modular typography, editorial design, packaging, and prepress production
Kinetic layouts, motion teasers, micro-interactions, and visual storytelling
Great ideas rely on the right instruments. From early structural wireframes to high-fidelity prototypes and tactile print production, I use a focused stack of industry-standard tools to shape concepts into seamless, scalable realities.
